Remote

Remote

In 2.5 years leading product marketing at Remote (for several key verticals) I authored groundbreaking reports, launched viral social campaigns, and developed the company's most trafficked guides, tools, and resources. I also served as a public-facing brand representative and thought leader for the company.
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(Details)

Joining the Remote team

I joined Remote as a product marketer in 2021. This move was inspired by my experiences writing my book and interviewing Remote’s then-VP of Growth, Elisa Rossi. 


Through my conversations with Elisa, I felt a strong connection with Remote’s mission of bridging the gap between global talent and opportunity. I was also inspired by the global and async-first work culture.

Joining a team focused on building the foundations for the future of work felt like a natural next step in my career. This was also my first time working at a larger tech company, something I was keen to experience. I joined as employee number 250 at Series A. Remote has since grown to become a Series C company with a $3B valuation and a team of 1,000+ employees across 60+ countries.

PMM leader for the future of work

My role as a product marketing leader combined my diverse experience as a product manager, marketer, and entrepreneur. In my 2.5 years at the company, I had the opportunity to build and execute on GTM strategies for all things related to employee benefits, global hiring knowledge, and Remote Jobs (remote.com/jobs). My day-to-day work was focused around leading cross-functional efforts to develop essential product features, public tools, and integrated marketing campaigns. 


The tools and guides I worked on (see below) were all among the most utilized resources in the company, directly contributing to millions in revenue. I also launched the viral #IChooseRemote campaign, featuring top remote work thought leaders and influencers, reaching over 50K people globally.


Another project I’m particularly proud of was writing Remote’s Global Benefits Report. The report is an in-depth study of 2,500+ global employees and company decision-makers to better understand what benefits matter to employees across different regions and what role benefits play in recruitment, retention, and more.

Remote thought leadership

In addition to product marketing, my role at Remote extended to attending global events (such as SXSW and TechCrunch Disrupt), creating thought leadership in the form of blog posts and videos, hosting company webinars, and leading segments for our annual company conference, Remote Connect.

I am proud that the value I brought to Remote went beyond my role as a PMM and that I was able to serve as a public-facing representative for the brand, embodying what it means to thrive in the new age of work.

Here are some highlights of blog posts, guides, and other content I created there: